A direction to start the conversation
First proof
Every project begins with understanding. After we talk about your brand, your goals and the planned investment, we can present an initial visual direction together with the proposal. A way to see the possibilities and decide whether it makes sense to work together.
Start a conversationHow it works
A conversation before creating.
You share the context, the goals and the expected investment. We assess our fit with the project and the studio's availability.
A direction, when it makes sense.
If this step helps the decision, we agree on an initial visual presentation, free of charge, together with the proposal. Format and timing are aligned in that conversation.
A clear agreement to move forward.
Once the proposal is approved, we begin developing the identity or the website, according to the contracted scope.
The purpose of this first look
- Give shape to a visual possibility for the brand
- Connect aesthetic references to the project's goals
- Support a more concrete conversation about the proposal
Development happens in the contracted project
- Immersion, creative direction and content
- Creation and development of the agreed deliverables
- Revisions and preparation for publishing, according to the proposal
Each project is assessed individually
The first proof is a possibility, not an automatic step. It depends on the initial alignment, the scope and the studio's availability. Sending the form starts a conversation; it does not guarantee that a preview will be produced.
Questions
Does every request receive a first proof?
We assess each project after the initial conversation. When a visual direction will help the decision and we have availability, we agree on this step.
Is there a cost for this step?
When offered, the initial visual direction is presented free of charge together with the proposal. Full development begins once the project is contracted.
What do I need to share?
The brand's context, the project's goal, existing materials and the expected investment. You don't need to have all the answers ready.
Will I receive a finished website?
The first proof is a conceptual presentation to assess the direction. Final content, development and adjustments are part of the contracted project.